Sales, Marketing and Service
Discover the solutions of the proALPHA Group for your field
Discover the solutions of the proALPHA Group for your field
Customer-oriented processes from a single source: with solutions that make the work of your sales, marketing and service teams more efficient and effective. From targeted customer contact and the management of your sales pipeline to service driven by artificial intelligence.
"The fully integrated sales processes make work easier for our sales force. This has greatly increased their satisfaction."
Michael Staiger, Head of IT, ATLANTA GmbH
Sales processes can be consistently mapped and efficiently controlled with proALPHA Sales. The module is fully integrated into the ERP system and offers powerful functions for sales planning, quotation costing, shipment, and invoicing. The success of a sales project does not only depend on your products' prices and quality but also on the information your sales employees have about a customer. proALPHA ensures that sales employees can always draw on relevant information, even if they are on field service. Thanks to integrated performance management, sales managers and employees can keep tabs on sales development, contribution margins, margins and commissions.
Reliability and top quality: not only your products, but also your service has to live up to these standards. If customers confront you with questions or issues, you have to react professionally and take appropriate measures as quickly as possible. proALPHA Service enables you to map every detail of your customer service, be it processes in the call center or maintenance.
proALPHA facilitates the creation of customized quotes, be it for merchandise in stock, series products, customer-specific variants or make-to-order parts. Rule-based costings and product configuration are provided for this purpose. Capable-to-promise checks enable sales employees to confirm reliable delivery dates during customer talks. All versions of a quote are stored in the Document Management System (DMS).
proALPHA Workflow Management ensures efficient, reliable sales processes at any stage. Blanket and call-off orders based on specific dates or progress points are automatically exchanged with customers via Electronic Data Interchange (EDI).
The Sales module is closely interwoven with proALPHA Customer Relationship Management, which provides powerful functions for all important CRM tasks. E-business is another integral part of proALPHA Sales: it features a multishop interface to connect e-commerce platforms and offers web portals for customers and sales partners. A multishop interface is used to connect e-commerce platforms with proALPHA. This way, your e-business is seamlessly integrated. For even more sophisticated processes - especially in service - we offer an additional CRM solution in our portfolio.
Business intelligence functions for budgeting and controlling help monitor sales trends. The Management Information system provides the reports that departments require in their daily business. The dashboards of the business cockpit allow interactive analysis of sales figures and help you identify trends and deviations fast. Complex analysis can be carried out on an ad hoc basis using the proALPHA Analyzer. No programming skills are required.
Service quality largely depends on how fast, efficient and transparent your processes are. proALPHA allows effective planning, controlling and invoicing of all operations in service, even in the context of predictive maintenance. To-do lists help you keep tabs of future maintenance dates and contract periods.
All service employees working in proALPHA use the same database. They can retrieve information about call statuses, shipments, invoices, cost rates, cost centers and cost objects at any time. Back office and field service can access product files to check the entire life cycle of a product or plant, including previous configuration and completed services.
proALPHA supports your in-house service in processing any kind of returns, including warranty and goodwill. If products are managed in lots, proALPHA ensures full traceability of the origin and use of the lot. The same applies to serialized products.
If repairs are subject to charge or in cases where a warranty or goodwill applies, proALPHA automatically debits the right accounts. All relevant figures are also transferred to cost center accounting and cost object accounting. proALPHA provides the perfect basis for efficient service management. Potential for improvement can be easily identified using intuitive analyses.
Are you planning to introduce or expand one of our solutions? With over 35 years of ERP experience, Michael Ludes is your ideal contact for all questions relating to our product portfolio.
MICHAEL LUDES
Vice President Presales proALPHA