Customer Experience

Customer relationship management for sustainable customer loyalty

With our Customer Experience (CX) module, you can systematically improve the customer experience and turn every customer encounter into a strategic advantage.

Customer life cycle

Holistic customer life cycle

Complete support from initial contact to after-sales service through integrated marketing, CRM, CPQ, project and service functions.

Customer approach

Personalized customer approach

AI-supported customer relationship management for individually tailored communication and customized offers.

Process

Seamless process optimization

Consistent workflows without media disruptions between all departments ensure faster response times and precise quotations.

Customer loyalty

Strategic customer loyalty

Systematic opportunity and field service management turns customer relationships into valuable growth partnerships.

Product description

With its Customer Experience module, the Proalpha Business Application Suite transforms customer relationships into measurable business success. The module sustainably strengthens customer loyalty through approaches that go beyond traditional customer care. Find out more about the possibilities for your company in our brochure.

Holistic CXM

Integrated functions cover all central areas: Marketing automation for personalized customer approach, lead management and customer relationship management to optimize sales processes, CPQ for precise quotation generation and field service management for first-class service.

The most important customer experience (CX) features at a glance

Optimize your customer relationship management with intelligent functions that turn every interaction into a successful experience.

Marketing

  • Lead Management
  • Mailing
  • Template management
  • Marketing automation

Advantages: With powerful marketing functions, you can develop leads in a targeted manner and strengthen customer relationships in the long term.

CRM

  • Customer & contact management
  • Sales management
  • Field service & event planning
  • contract management

Advantages: Centralized data and automated processes ensure greater customer loyalty and precise decisions.

CPQ (Configure, Price, Quote)

  • Quotation preparation
  • price management
  • configuration
  • e-commerce

Advantages: Error-free quotation creation in record time and fully supports digital sales processes.

Project

  • Project management
  • Ticket management
  • Task management
  • Project planning

Advantages: Teams work together seamlessly, maintain an overview and deliver results on time.

Service

  • Service management
  • Resource management
  • Inventory management
  • Spare parts management

Advantages: Optimized stock management and seamless partner coordination for maximum service efficiency.

No Code CXM Platform

  • CRM app & group calendar
  • Workflow automation
  • Outlook connection
  • Management dashboards

Advantages: Flexible, easily customizable tools for customer-oriented process management and data-based decisions.

Download

Info brochure

You can find all the functions and benefits of the module in detail in our Customer Experience information brochure.

Our industry solutions

Our industry solutions

Find out more about our industry-specific solutions for your corporate management.

Business Application Suite

Business Application Suite

Discover the modular All-Inclusive Business Application Suite from Proalpha.

Michael Ludes

Your Point of Contact

Planning to implement or expand one of our solutions? With over 35 years of ERP experience, Michael Ludes is your ideal point of contact for all questions about our product portfolio.

MICHAEL LUDES
Vice President Presales Proalpha

FAQs - Frequently asked questions about Customer Experience (CX)

  • Modern customer experience management (CXM) goes beyond traditional customer relationship management and refers to a holistic approach to the entire customer lifecycle - from lead generation to long-term customer retention. This is exactly where Proalpha comes in: The Customer Experience (CX) module offers an integrated solution with marketing automation for personalized customer targeting, CRM & opportunity management for sales process optimization, CPQ for precise quotation generation, project management for efficient project control and field service management for first-class customer service. AI-supported automation, no-code platforms and advanced analytics turn customer relationships into strategic success factors.

  • The Customer Experience module optimizes processes sustainably: marketing automation and personalized communication increase customer satisfaction and conversion rates. In addition, fully integrated CPQ solutions instead of isolated CPQ software shorten quotation processes and reduce errors.

    Field service management ensures faster, more transparent service processing for greater customer confidence. AI-supported analytics provide valuable insights into customer needs and market trends for data-based strategy optimization. The result: sales growth, reduced operating costs and decisive competitive advantages.

  • The Customer Experience module is seamlessly integrated into the Proalpha Business Application Suite. As an integral part of the overall solution, it offers comprehensive functions for marketing, customer relationship management (CRM), CPQ, project management and service. Thanks to the close integration with the suite, customer relationships can be strategically managed.

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  • Successful customer loyalty is based on 3 key factors: personalized communication, reliable service processing and trust through continuous customer satisfaction. Proalpha provides targeted support for these success factors: Targeted communication and personalized interactions create strong customer relationships and higher customer satisfaction.

  • The integrated CPQ functions (Configure, Price, Quote) optimize quotation creation through automation, precision and speed. Manual processes are automated through system integration, allowing companies to respond quickly and flexibly to customer inquiries.

    The CPQ functions cover the entire process - from product configuration and intelligent pricing to the final quotation. In contrast to conventional CPQ software, even complex product configurations are processed into tailor-made quotations with an optimized pricing strategy. Additional features such as Product Information Management (PIM) and e-commerce integration ensure seamless data integration and smooth collaboration between sales and customers.