Customer Experience
Customer Experience
Customer experience redefined – with a holistic solution that efficiently manages sales processes, customer service and projects while ensuring maximum customer satisfaction.
With our Customer Experience (CX) module, you can systematically improve the customer experience and turn every customer encounter into a strategic advantage.
With its Customer Experience module, the Proalpha Business Application Suite transforms customer relationships into measurable business success. The module sustainably strengthens customer loyalty through approaches that go beyond traditional customer care. Find out more about the possibilities for your company in our brochure.
Integrated functions cover all central areas: Marketing automation for personalized customer approach, lead management and customer relationship management to optimize sales processes, CPQ for precise quotation generation and field service management for first-class service.
Planning to implement or expand one of our solutions? With over 35 years of ERP experience, Michael Ludes is your ideal point of contact for all questions about our product portfolio.
MICHAEL LUDES
Vice President Presales Proalpha
Modern customer experience management (CXM) goes beyond traditional customer relationship management and refers to a holistic approach to the entire customer lifecycle - from lead generation to long-term customer retention. This is exactly where Proalpha comes in: The Customer Experience (CX) module offers an integrated solution with marketing automation for personalized customer targeting, CRM & opportunity management for sales process optimization, CPQ for precise quotation generation, project management for efficient project control and field service management for first-class customer service. AI-supported automation, no-code platforms and advanced analytics turn customer relationships into strategic success factors.
The Customer Experience module optimizes processes sustainably: marketing automation and personalized communication increase customer satisfaction and conversion rates. In addition, fully integrated CPQ solutions instead of isolated CPQ software shorten quotation processes and reduce errors.
Field service management ensures faster, more transparent service processing for greater customer confidence. AI-supported analytics provide valuable insights into customer needs and market trends for data-based strategy optimization. The result: sales growth, reduced operating costs and decisive competitive advantages.
The Customer Experience module is seamlessly integrated into the Proalpha Business Application Suite. As an integral part of the overall solution, it offers comprehensive functions for marketing, customer relationship management (CRM), CPQ, project management and service. Thanks to the close integration with the suite, customer relationships can be strategically managed.
Successful customer loyalty is based on 3 key factors: personalized communication, reliable service processing and trust through continuous customer satisfaction. Proalpha provides targeted support for these success factors: Targeted communication and personalized interactions create strong customer relationships and higher customer satisfaction.
The integrated CPQ functions (Configure, Price, Quote) optimize quotation creation through automation, precision and speed. Manual processes are automated through system integration, allowing companies to respond quickly and flexibly to customer inquiries.
The CPQ functions cover the entire process - from product configuration and intelligent pricing to the final quotation. In contrast to conventional CPQ software, even complex product configurations are processed into tailor-made quotations with an optimized pricing strategy. Additional features such as Product Information Management (PIM) and e-commerce integration ensure seamless data integration and smooth collaboration between sales and customers.