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    Sales, marketing and service

    Convince customers with excellent processes in sales, marketing and service

    Customer-oriented processes from a single source: with solutions that make the work of your sales, marketing and service teams more efficient and effective. From targeted customer contact and the management of your sales pipeline to service driven by artificial intelligence.

    Your requirements - our solution promise

    Our solutions help you establish top customer loyalty and achieve your sales targets.
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    Create detailed reports

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    Establish and maintain customer relations

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    Coordinate marketing and sales processes

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    Budgeting and adherence to budget

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    Identify and exploit sales potential

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    Conduct profitability analyses

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    Develop and implement profitable service models

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    Smooth workflows in field service

    What our customers have to say

    "The fully integrated sales processes make work easier for our sales force. This has greatly increased their satisfaction."

    Michael Staiger, Head of IT, ATLANTA GmbH

    Our solutions in sales, marketing and service

    Welcome to the world of proALPHA, where innovation and growth go hand in hand. Our expertise reaches far beyond the boundaries of traditional ERP systems and opens the door to an integrated, future-oriented business world.

    proALPHA ERP for sales, marketing and service

    Our solution contains many practical functions to support your company in focusing even more on your customer's needs.

    Creating profit-oriented sales processes

    Sales processes can be consistently mapped and efficiently controlled with proALPHA Sales. The module is fully integrated into the ERP system and offers powerful functions for sales planning, quotation costing, shipment, and invoicing. The success of a sales project does not only depend on your products' prices and quality but also on the information your sales employees have about a customer. proALPHA ensures that sales employees can always draw on relevant information, even if they are on field service. Thanks to integrated performance management, sales managers and employees can keep tabs on sales development, contribution margins, margins and commissions.

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    Functionality and more

    Detailed information about proALPHA Sales summarized in a PDF file.

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    Download info sheet

    Excellent customer service

    Reliability and top quality: not only your products, but also your service has to live up to these standards. If customers confront you with questions or issues, you have to react professionally and take appropriate measures as quickly as possible. proALPHA Service enables you to map every detail of your customer service, be it processes in the call center or maintenance.

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    Functionality and more

    Detailed information about proALPHA Service in this PDF.

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    Download info sheet

    The highlights of proALPHA ERP for sales, marketing and service

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    Fast creation of quotes

    proALPHA facilitates the creation of customized quotes, be it for merchandise in stock, series products, customer-specific variants or make-to-order parts. Rule-based costings and product configuration are provided for this purpose. Capable-to-promise checks enable sales employees to confirm reliable delivery dates during customer talks. All versions of a quote are stored in the Document Management System (DMS).

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    Automated workflows

    proALPHA Workflow Management ensures efficient, reliable sales processes at any stage. Blanket and call-off orders based on specific dates or progress points are automatically exchanged with customers via Electronic Data Interchange (EDI).

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    Effortless connection of business partners

    The Sales module is closely interwoven with proALPHA Customer Relationship Management, which provides powerful functions for all important CRM tasks. E-business is another integral part of proALPHA Sales: it features a multishop interface to connect e-commerce platforms and offers web portals for customers and sales partners. A multishop interface is used to connect e-commerce platforms with proALPHA. This way, your e-business is seamlessly integrated. For even more sophisticated processes - especially in service - we offer an additional CRM solution in our portfolio.

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    Sales management

    Business intelligence functions for budgeting and controlling help monitor sales trends. The Management Information system provides the reports that departments require in their daily business. The dashboards of the business cockpit allow interactive analysis of sales figures and help you identify trends and deviations fast. Complex analysis can be carried out on an ad hoc basis using the proALPHA Analyzer. No programming skills are required.

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    Reliable completion of service and maintenance calls

    Service quality largely depends on how fast, efficient and transparent your processes are. proALPHA allows effective planning, controlling and invoicing of all operations in service, even in the context of predictive maintenance. To-do lists help you keep tabs of future maintenance dates and contract periods.

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    All relevant data at hand

    All service employees working in proALPHA use the same database. They can retrieve information about call statuses, shipments, invoices, cost rates, cost centers and cost objects at any time. Back office and field service can access product files to check the entire life cycle of a product or plant, including previous configuration and completed services.

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    Efficient returns processing with full traceability

    proALPHA supports your in-house service in processing any kind of returns, including warranty and goodwill. If products are managed in lots, proALPHA ensures full traceability of the origin and use of the lot. The same applies to serialized products.

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    Automatic cost allocation in service management

    If repairs are subject to charge or in cases where a warranty or goodwill applies, proALPHA automatically debits the right accounts. All relevant figures are also transferred to cost center accounting and cost object accounting. proALPHA provides the perfect basis for efficient service management. Potential for improvement can be easily identified using intuitive analyses.

    Further interesting topics of proALPHA ERP

    proALPHA Workflow Management

    Automated workflows and event-driven business processes

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    proALPHA Web Portal

    Connecting business partners to the ERP system

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    proALPHA Multisite Processe

    Seamless processes across software borders

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    proALPHA ERP in use

    Michael Ludes

    Your contact person

    Are you planning to introduce or expand one of our solutions? With over 35 years of ERP experience, Michael Ludes is your ideal contact for all questions relating to our product portfolio.

    MICHAEL LUDES
    Vice President Presales proALPHA


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