proALPHA expands ERP+ portfolio with powerful customer relationship management solutions
The proALPHA Group, one of the leading providers of ERP+ software solutions for the mid-market manufacturing industry, acquires GEDYS IntraWare GmbH ("GEDYS"), thereby responding to the growing customer demand for complete, fully integrated CRM functionalities as an integral part of the ERP+ solution platform. Specialized in the manufacturing sector and other core industries, GEDYS offers its customers market-leading CRM solutions for project-centered work, both on-premises and from the cloud. As a company of the proALPHA Group, GEDYS will continue to operate independently in its target markets.
With more than 35 years of experience, GEDYS IntraWare GmbH can look back on a very strong track record in CRM and the digitalization of sales processes. The established provider stands out in the market with a wide and modular portfolio for sales, marketing and service including dashboards and reporting as well as multi-device support via an easy-to-use app. The company's customer success and marketing automation suite is one of the most comprehensive solutions on the market. With the acquisition of GEDYS, proALPHA is continuing its strategy of linking best-of-suite with best-of-breed and reinforcing its ERP+ platform with a market-leading solution for customer relationship management.
With its "Business App" development platform, GEDYS adds a powerful low-code/no-code platform to its CRM portfolio, which allows super users to build cloud and on-premises apps for specialized departments without them requiring any programming skills. The first prototypes can be implemented within just a few days, including installation and hosting.
In the medium term, the low-code/no-code platform offers the prospect of being seamlessly integrated into the entire product portfolio of the proALPHA Group in order to significantly increase the number and variety of possible use cases for customers. Combined with artificial intelligence (AI), the low-code/no-code platform has the potential to raise CRM and ERP to a whole new level.
GEDYS IntraWare GmbH has specialized in CRM software since 1989 and has successfully implemented more than 3,600 customer installations. With 80 employees at its headquarters in Fulda and the sites in Braunschweig, Osnabrück and Stuttgart, the award-winning company currently serves 600 customers with a total of about 25,000 users. GEDYS CRM solutions are characterized by their high degree of customizability, comprehensive security concepts, and a wide range of applications. Among its renowned customers are DB Kommunikationstechnik GmbH, Gustavo Gusto GmbH & Co. KG, Berndorf Band Group, Christian Bauer GmbH + Co. KG, and Kienle + Spiess GmbH.
Comprehensive CRM technology tailored to customer needs
"With decades of experience, innovative and powerful solutions and exceptional service, GEDYS has firmly established itself in the market ‒ especially within the mid-market manufacturing industry, just like ourselves," says Eric Verniaut, CEO of the proALPHA Group. "With GEDYS, we are fully expanding our basic functions in CRM. The company offers all relevant CRM functionalities requested by our users from a single source and is therefore a great asset to the proALPHA Group's solution portfolio and customers."
Eric Verniaut, CEO proALPHA Group
Exploiting joint potentials and synergies
As part of the company group, GEDYS CRM technologies will expand the proALPHA ERP+ innovation platform. The proALPHA Group anticipates significant potential for the envisioned collaborative go-to-market strategy, especially concerning the existing customer basis.
"GEDYS' technologies perfectly complement the proALPHA Group's portfolio and allow us to offer both new and existing customers complete and future-proof solutions in customer relationship management," says Marine Gurzadyan, Chief Corporate Development & Strategy Officer of proALPHA GmbH. "By leveraging the experience and expertise of GEDYS, we can further enhance our market position and captivate a broader audience with our integrated ERP+ solutions."
"We are very pleased to be part of the dynamic proALPHA Group, which is growing above market average, and to open up new markets and business potentials together in the future," emphasizes Joachim Weber, CEO at GEDYS IntraWare GmbH. "Our existing customers will not be affected in any way, and proALPHA customers will now benefit from an integrated and market-leading CRM suite. And our own employees gain access to great development opportunities with a wide range of possibilities."