Proalpha groups its entire portfolio into a comprehensive business application suite for all business areas with a new look and feel.
Weilerbach/Duisburg/Proalpha Business Festival, November 20, 2024 – The Proalpha Group is repositioning itself with a customer-centric brand and portfolio strategy. Effective immediately, the group is uniting all 13 of its companies under a single, consistently branded umbrella. A key element of this strategy is the consolidation of the entire group portfolio along the business areas relevant to industrial SMEs. With this move, one of the leading providers of ERP and business applications for medium-sized businesses is setting the course for continued growth.
Over the past five years, the Proalpha Group has acquired 12 companies specializing in business applications for SMEs. This has resulted in a unique portfolio of best-of-suite solutions that combine decades of experience, user-focused services and innovative capabilities.
Proalpha Business Application Suite: modular, integrated and practical
Proalpha has now streamlined its diverse and innovative solutions into a comprehensive and modular, all-inclusive business application suite. With this new portfolio, mid-sized manufacturing companies in particular can tackle current and future challenges across all business areas of their value chain – from procurement and production to after-sales service and support.
The solution portfolio is deeply integrated into the Proalpha ecosystem while remaining open to integration with third-party systems, addressing the following lines of business (LoBs) for industrial SMEs:
- ERP
- Industrial AI Platform
- Customer Experience
- Digital Shopfloor
- Financial Management
- Human Capital Management
- Spend Management
“Through continuous acquisitions of market-leading companies, the Proalpha Group and its best-of-breed portfolio of solutions and services have grown rapidly in recent years. We have always prioritized supporting our customers on their challenging journey into an increasingly digital future. That's why we aim to make our offerings and the full strength of our group easily accessible to SMEs by clearly organizing our portfolio into solution areas that are straightforward and intuitive for our customers. We want to enable SMEs to make better decisions every day," explains Eric Verniaut, CEO of the Proalpha Group.
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"With our new brand identity, we present ourselves as the unified Proalpha Group, position ourselves as an innovation driver for the industrial SME sector, and set the course for continued success and growth." Eric Verniaut, CEO, Proalpha Group |
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A new brand identity for the Proalpha Group
Whether it’s the logo, website or marketing materials, Proalpha’s new brand identity gives all group companies a unified and modern look and feel. Unique color accents are used to differentiate the various business areas. The group companies will continue to operate independently in target markets outside Proalpha's ERP core markets. To clearly convey group affiliation, the new visual identity of the subsidiaries will always be presented in combination with the new, streamlined Proalpha logo.
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"The Proalpha Group has undergone significant transformation in recent years through numerous strategic acquisitions. It was time to reflect this change with a new, distinctive brand identity that offers high recognition value. Every strong brand tells a story ‒ one that connects, inspires and represents more than just products or services." Thomas Fodermeyer, Senior Vice President Corporate Marketing, Proalpha Group |
"We have created a branding platform for all current and future group companies, allowing us to present ourselves in a cohesive, clear and visually compelling manner, while seamlessly merging our history with the upcoming chapters of the Proalpha Group“, adds Thomas Fodermeyer, Senior Vice President, Corporate Marketing at Proalpha.
