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    Rala GmbH & Co. KG

    Rala is one of Germany’s leading system suppliers of technical products and occupational safety solutions. Using Proalpha, this long-established company manages its broad product range, in-house manufacturing, and a complex logistics concept centrally and efficiently. The ERP system also flexibly and reliably supports online ordering processes, customized customer platforms, and on-site service.

    Rala Logo
    Industry

    Industries

    Wholesale & Retail
    Objective

    Target Industries

    Chemical, Pharmaceutical, and Food Industries
    Employees

    Employees

    300 (2024)
    PG-Proalpha-400x200

    Proalpha, LLC

    www.proalpha.com

    Factory

    Industries

    Industry 1, Industry 2, Industry 3

    Objective

    Target Industries

    Industry 1, Industry 2, Industry 3

    Team

    Employees

    Number

    Undefined

    “Proalpha is our backbone. Without a functioning, trouble-free ERP system, a technical distributor like ours could no longer exist today.”

    Michael Frendl
    Managing Director, Rala GmbH & Co. KG

    Highlights

    ERP with Maximum Flexibility

    Proalpha seamlessly adapts to Rala’s complex business models in retail, manufacturing, and services.

    45% of orders placed online

    Through integrated platforms such as Ariba, Coupa, and Simple System, Rala processes nearly half of all orders digitally.

     

    Fully Integrated Warehouse Processes

    The central warehouse, with 45,000 storage locations, is controlled directly from the ERP system to ensure maximum transparency and speed.

    What was the initial situation?

    Rala has grown steadily in terms of its product range, locations, and services. To continue providing customers with reliable and fast delivery in the future, the company needed a centralized system capable of integrating retail, production, e-commerce, and warehouse logistics into a single, end-to-end digital process.

    Why the decision for Proalpha?

    Proalpha stood out as a scalable, comprehensive ERP system that could be customized to meet Rala’s diverse requirements - from EDI integration and paperless order picking to the integration of the company’s in-house warehouse system, including conveyor technology and mobile scanner solutions.

    How can success be measured?

    Today, more than 45% of orders are placed digitally; delivery times are significantly shorter; the error rate has decreased; and, at the same time, inventory accuracy remains outstanding at over 95%. Customers benefit from a reliable supply, high transparency, and maximum process speed.

    Proalpha Benefits

    Faster Deliveries, Fewer Errors

    Paperless processes and smart control reduce sources of error while improving delivery performance.

    Maximum Inventory Reliability

    With over 95% reliable inventory availability, Rala is always able to provide information and deliver.

    Scalable for the Future

    Proalpha grows with you: in terms of product range, international expansion, and new services such as on-site warehousing and vending machine systems.