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    Sinn Spezialuhren GmbH

    Sinn Spezialuhren GmbH is synonymous with high-quality, feature-rich mechanical watches. The long-established Frankfurt-based company was founded in 1961 by pilot and flight instructor Helmut Sinn and is now internationally renowned for its mission timepieces, dive watches, and chronographs. With over 40,000 end customers and a steadily growing product range, Sinn relies on precise craftsmanship combined with modern technology. Since 1999, the company has been managing its processes using the Proalpha end-to-end ERP solution.

    Sinn Specialty Watches Logo
    Industry

    Industries

    Consumer Goods Industry, Electronics & High-Tech
    Objective

    Target Industries

    Watch and Jewelry Industry, Luxury Goods
    Employees

    Employees

    approx. 125
    PG-Proalpha-400x200

    Proalpha GmbH

    www.proalpha.com

    Factory

    Industries

    Industry 1, Industry 2, Industry 3

    Objective

    Target Industries

    Industry 1, Industry 2, Industry 3

    Team

    Employees

    Number

    Marc Andre Still

    “Today, every clerk can view all the necessary information and the watch’s history on their monitor with a single mouse click. This allows any employee to cover for their colleagues while having the same level of information, if needed.”

    Marc-Andre Still
    Head of IT, Sinn Spezialuhren GmbH

    Highlights

    Paperless processes

    Automated order and picking workflows significantly speed up business processes.

    Variable serial number management

    Complete traceability of every watch - from manufacturing to maintenance.

    Efficient data maintenance

    A consistent information base for all employees through centralized data management.

    What was the initial situation?

    Sinn Spezialuhren was using an outdated management system that could no longer meet the growing demands of modern manufacturing and service environments. The increasing variety of products and the need for seamless tracking of all watches resulted in a heavy administrative burden. A unified system that digitally maps and connects all business processes was urgently needed.

    Why the decision for Proalpha?

    Proalpha stood out thanks to its modular structure and the ability to manage all processes - from order processing to service - within a single centralized system. Particularly important was its flexible adaptability to individual requirements, such as serial number management. In addition, Proalpha offered personalized support and reliable data migration, which made the transition much easier.

    How can the success be measured?

    Since its introduction, all processes have been fully digitized and are now significantly more efficient. Employees have centralized access to up-to-date data, which significantly speeds up service and production. Seamless serial number tracking ensures maximum transparency and enables fast, precise customer service - a clear competitive advantage in the premium segment.

    Proalpha Benefits

    Centralized process control

    A unified database across all business units.

    Seamless integration

    Customizations such as serial number management were tailored precisely to the company’s processes.

    Reliable support

    Personalized support and quick response times for release updates or customizations.