HL Hamburger Leistungsfutter GmbH, headquartered in Hamburg, was founded in 1874 and is now active worldwide with trading partners in over 46 countries. The company produces around 250,000 tons of specialty feed, mixed feed, and pet food annually and is one of the leading suppliers in the industry with its broad product portfolio. Since 2005, the medium-sized company has been managing its processes with the integrated ERP solution Proalpha, setting standards in terms of digitalization and efficiency.
Food, Nutrition and Animal feed
Agriculture, Pet supplies, International feed markets
approx. 170
“Our employees embrace the Business Cockpits because they see the benefits.”
Mathias Grenzendörfer
IT Project Manager, HL Hamburger Leistungsfutter GmbH
HL Hamburger Leistungsfutter used to manage its processes with numerous manual Excel lists and paper-based workflows. Information flows were slow, and there was a lack of transparency in order processing, materials management, and invoice processing. Increasing complexity due to international markets and a broad product portfolio made modernization necessary.
The company was looking for an integrated ERP solution that covers all areas of business and can map individual requirements flexibly. Proalpha impressed with its ability to digitize processes, provide role-based information, and improve collaboration between departments. The high level of acceptance among employees and the flexibility of the cockpits were decisive factors.
The success is evident in the significant time savings and reduction in errors, for example through the digital processing of 17,000 invoices per year. Employees benefit from up-to-date data and faster decision-making processes, which increases satisfaction and efficiency. In addition, the company is now able to respond flexibly and proactively to market changes, setting itself apart from the competition.