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Privacy Policy

Privacy Policy

The protection of your privacy when you use our Internet pages is a matter of importance to us and a special concern for the future of Internet business transactions. Personal data is collected only to the extent that is necessary to technically maintain our website.

The following policy will give you an overview of how we guarantee this privacy, the information we collect during your visit and the information we may use and for which purpose.


By using this website, you consent to the collection, storage and use of the information as described here. Changes may be made to this privacy policy, e.g. as a result of further developing our product range or the use of new technologies.

Data Handling

Each time one of the proALPHA Internet pages is accessed or each time a file is called up, task-related access data is saved in a log file on our server.

The following are stored for a limited time period:

  • The page from which the file was requested
  • The name of the file
  • The date and time of the request
  • The data quantity transferred
  • Access status (file transferred, file not found, etc.)
  • A description of the type of web browser used
  • The operating system used
  • IP address of the accessing host/client system

This data is stored and may be analyzed for statistical purposes, to improve our services and products. The data will not be be traceable back to you, unless there has been a serious infringement, such as unauthorized access or access attempts and/or attacks on our IT infrastructure.

Use and Appropriation

The declaration of personal information on our website is voluntary and provides a basis for customer service. The information is handled in accordance with legal requirements and used for the purposes for which you voluntarily provided us with this information. These purposes

are basically as follows:

  • Access to certain information and services (B2B)
  • Registration for events
  • Queries on agreed appointments and appointment confirmation
  • Sending of requested informative material
  • Download of graphical material, brochures, company magazine, viewer software, etc.

The details you voluntarily provide us with are saved on special protected servers in Germany. Only a few authorized people have access to these servers for the purposes of technical, commercial and editorial work.

When sending an e-mail to proALPHA, personal data could be automatically transferred depending on the settings of your e-mail program.

Confidentiality and Security

Your data will be treated as confidential and will not be passed on to third parties outside the proALPHA Group unless this is required by law or by a court order or in cases when attacks on the proALPHA infrastructure make it necessary to forward such data for the purposes of legal action or criminal prosecution. Under no circumstances will the data collected be sold. Our employees have been bound by us to maintain confidentiality and the secrecy of data.

proALPHA has implemented technical and organizational security measures in order to protect your personal data from accidental or intentional manipulation, loss, destruction or access by unauthorized persons. Our security measures are continuously improved according to technological developments.

Google Analytics

This website uses Google Analytics, a web analysis service by Google Inc. ("Google"). Google Analytics uses so-called cookies, text files that are saved on your computer and which allow for an analysis of your use of the website. The information about your use of this website generated by the cookie is usually transferred to a Google server in the USA, where it will be stored. In case IP address anonymization has been activated on this website, Google shortens your IP address within the member states of the European Union or within other contract states of the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA, where it will be shortened. On behalf of the owner of this website, Google will use this information to evaluate your use of the website, to create a report on the website activities, and to provide the owner of the website with further services relating to the use of the website and the Internet. The IP address transferred by your browser in the context of Google Analytics will not be associated with any other data by Google. You can prevent the cookies from being saved by means of the corresponding setting of your browser software, but please note that you might not be able to use all functions of this website to their full extent in this case. In addition, you can prevent the data generated by the cookie and relating to your use of the website (incl. your IP address) from being recorded and processed by Google, by downloading and installing the browser plug-in available at the following link (

Further information about the terms of use and data privacy can be found at:

Please note that Google Analytics has been expanded by the code "gat._anonymizeIp();" on this website, in order to guarantee for an anonymized recording of IP addresses (so-called IP Masking).


Cookies are small text files that are transmitted from the Internet to your computer together with the data that was actually requested.

We use cookies for the purpose of verification during a B2B session. The cookies we use are so-called "session cookies". They are automatically deleted after your visit. Cookies cause no damage to your computer and do not contain viruses.

Cookies could also be used on linked pages without it being possible for us to inform you of this in advance. Most browsers are configured to automatically accept cookies. You can, however, disable the saving of cookies or configure your browser so that you are informed as soon as cookies are used.
Links to Other Websites

proALPHA, as the operator of these Internet pages, is liable for its own contents in accordance with general German law. "Links" in content provided by other operators are to be distinguished from proALPHA's own content. proALPHA assumes no responsibility or liability for external content provided via links and does not adopt this content as its own. proALPHA has no influence on whether or how these operators have complied with data protection regulations.
Additional Comments

The use by third parties of contact data published in the legal notice or comparable data such as postal addresses, telephone, fax numbers, and e-mail addresses to send information not specifically requested is not permitted. The right to take legal steps against the senders of so-called spam mails in violation of this prohibition is expressly reserved.

As of: 2015-02-23

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