ERP Marketing und Vertrieb

Winning Customers and Seizing Sales Opportunities

proALPHA in Sales and Marketing ─ Your Benefits

The success of a business deal not only depends on the price and quality of a product. It is also crucial to address customers with topics that matter to them. This requires efficient customer relationship management and streamlined sales processes. You can effortlessly achieve both with proALPHA and strengthen your position as a reliable business partner by creating quotation costings fast and confirming feasible delivery dates. Full control of sales planning and forecasts are key success factors, too.

Brochures, White Papers and More

You can also request all information concerning your business by e-mail.

Request Information Materials

Modules for Sales and Marketing

Sales and marketing processes can be consistently mapped and efficiently controlled with a proALPHA solution that is fully integrated into the ERP system. CRM supports you in customer acquisition, and the product configurator allows sales employees to design a product together with the customer. Thanks to the deep integration of cost accounting, all data are readily available and can be analyzed in detail by means of multidimensional income accounting and powerful BI tools.

Making Use of New Trends and Technologies in Sales

proALPHA evaluates new technologies and trends on an ongoing basis. Not everything that is new and trendy already suits the needs of small and mid-sized enterprises. This is true for digital transformation, mobility, and user experience, for example. proALPHA therefore first checks how innovations can be put into practice in a profitable way before adding them to its portfolio. Read more about:


Professional Consulting to Improve Data Quality and Reporting

Reliable forecasts have to draw on accurate up-to-date information. The central database of proALPHA and accurate master data provide the basis for this. proALPHA will advise you on how to achieve and maintain high data quality and introduce you to the analyses and KPIs that are best suited for marketing and sales in your industry. Further information on consulting services:

  • Data Quality
  • Business Intelligence
proALPHA Beratung

Want to Learn More?

Hands-On Experience

proALPHA provides optimum support for its users by offering comprehensive training, professional customer service, and informative customer portals. This ensures that you are always up-to-date and make full use of your ERP system.

Customer portals


proALPHA works in various partnerships to optimally fulfill the requirements of its users and to stay one step ahead of its competitors by encouraging innovation. Its technology partners contribute to achieving this goal with their cutting-edge solutions. The cooperation with selected partners allows proALPHA to offer services that go beyond the core processes of small and mid-sized enterprises and require specialist knowledge. By working together with leading research institutes proALPHA is well-prepared for future innovations and trends.

Read more

Information Materials

Do you want to learn more about proALPHA's industry-specific portfolio and the functionalities of its comprehensive ERP solution? Feel free to request your brochure, white paper or edition of the customer magazine by e-mail. You will receive the documents in a ZIP file.

Request Information Materials