HL HAMBURGER LEISTUNGSFUTTER GmbH
proALPHA Ushers in a New Era with Digitalized Processes
Taiwan, Russia, Kenya – these are just three of the more than 40 countries worldwide to which HL HAMBURGER LEISTUNGSFUTTER delivers its products. With more than 130 years of experience in the production of animal feed, a total of 250,000 tons produced per year, and the great diversification resulting from a wide, unrivalled product range, the company has a leading position in Germany and the international market. Since 2005, the Hamburg-based company has been managing its processes with the ERP solution proALPHA, optimizing administrative processes in purchasing, sales, materials management, fixed asset accounting, and financial accounting.
With about 75% in turnover, Germany is the company's prime market, the rest being generated all over the world. In order to keep tabs on the consumption of raw materials, in particular for contract business, the company uses a cockpit which presents figures and data from day-to-day business in graphical form for both management and employees. Accounts payable are processed digitally with a connected solution by proALPHA's partner StratOz. Material demands are determined and planned with proALPHA Materials Management.
- proALPHA Business Intelligence lays the foundation for fast and sound decision-making by providing relevant information.
- Employees can access all necessary information in more than 20 different cockpits from anywhere.
- proALPHA's partner StratOz provides a powerful solution for accounts payable management that enables the company to digitally process 17,000 invoices per year.
- proALPHA Materials Management synchronizes the entire materials and value flow across all company divisions.
Sound decision-making thanks to interactive business cockpits
In order to process figures and data generated in daily business and to present them in chart form, HL HAMBURGER LEISTUNGSFUTTER uses more than 20 business cockpits by proALPHA as business intelligence tools. This includes various cockpits for sales, order processing, and financial accounting. "We want cockpits tailored to the needs of individual users, and not cockpits where everyone can see everything even if they only need some of the information. Our employees now receive precisely the information they actually need," says Mathias Grenzendörfer, project manager at HL HAMBURGER LEISTUNGSFUTTER. This approach has proved to be successful. Now all employees are happy since they no longer need to maintain different Excel sheets and can now immediately access the latest figures and information at any time.
"The proALPHA cockpits are widely accepted, because the employees see how useful they are," Grenzendörfer says. For instance, the team who enters orders can view the order backlog for each product group up to seven days in advance. Employees in sales can view the turnover, sales volume, and gross profit at the push of a button at any time and from anywhere – even on their smartphone, tablet, and notebook. As a controlling tool, the Finance cockpit provides the board of management with data on the inventory and terms of receivables. "Our role-based cockpits help us make sound decisions in every aspect," Grenzendörfer says. Moreover, the interactive applications offer drill-down functions to analyze KPIs in detail. A central database ensures that all reports in the company are consistent.
Quick identification of market trends
The technology on which the cockpits are based is provided by proALPHA's partner Qlik. It automates reporting and data exports so that the employees can access all information themselves and no longer need to wait until they are sent an e-mail containing the information needed. Anomalies and trends in the fluctuating raw materials business can now be discovered in no time at all, enabling the purchasing team to find the right point in time to place an order. "Since we started handling the risk of long-term business this way, we can sleep easy at night," says Christian Neu, head of procurement and authorized officer at HL HAMBURGER LEISTUNGSFUTTER.
The latest tool licensed is a production cockpit that prepares data on capacity and machine utilization from the production system, thereby ensuring optimum teamwork and communication between the order processing and production teams. When an order is entered, the employee responsible can immediately tell from the cockpit whether any capacities are available. It is no longer necessary to request this information "Our employees took to the Business Cockpits, because they saw how useful they were." Mathias Grenzendörfer, IT project manager at HL HAMBURGER LEISTUNGS-FUTTER GmbH User Report – HL HAMBURGER LEISTUNGSFUTTER GmbH from the production team. Since all orders placed by 2 p.m. are delivered the next day, transparent data are crucial.
Mathias Grenzendörfer, IT project manager at HL HAMBURGER LEISTUNGSFUTTER GmbH